The work
Each project shows the thinking behind the decisions: what I diagnosed, what I decided, what went wrong, and what I'd do differently. The results matter, but the reasoning matters more.
Scaling Content 12x Without Breaking Quality
The temptation was to throw more people at it. We built a production system instead.
Read the full story →Building a 26-Person Team Across 3 Countries
I designed the architecture before posting a single role. Here's why that mattered.
Read the full story →Integrating AI When Your Team Is Afraid
The pitch: "AI handles the parts you don't love so you can focus on the parts that matter."
Read the full story →Three LMS Migrations — What Vendor Promises vs. Reality Actually Looks Like
Comparative knowledge across 7 platforms and one very expensive lesson about sales demos.
Coming soon